THE MAN YOU’LL BE

“Family Choice. Everyday.” is more than a claim; it’s a promise.
Quality stitching, friendly skin fabrics, a fit that suits all bodies without restrictions.
New choices, same high quality standards, because elegance begins with comfort.

DISCOVER THE CAMPAIGN

BEST SELLER

Behind an ALANRED t-shirt there are 85 years of experience and study in design and innovation. 

Our vision is to share a timeless style, our mission is to become your indispensable choice. 

TRUST IN OUR PREMIUM BRAND EXPERIENCE.

Canotta da uomo bianca Alan Red

SLEEVELESS

Essential comfort, every day.
T-shirt da uomo blu Alan Red

T-SHIRT

Timeless style, perfect fit.
Detail of the Alan Red logo waistband on blue men's boxer briefs

BOXER

Soft support, all day.
Made in Italy

ALANRED
ITALIAN HERITAGE,
TIMELESS COMFORT

Since 1940, AlanRed has embodied the art of Italian craftsmanship, based on family tradition and quality. Born in Italy, the Brand began as the excellence in fine knitwear and evolved to define the European standard for everyday underwear. Our purpose is to create garments that combine lasting comfort and elegance, using the finest natural fibers, ideal for everyday life.

VENICE, THE NEW
OUTWEAR T-SHIRT

The new T-shirt that fits naturally into every man’s wardrobe. Made from 215 gsm Heavy Compact Jersey with a refined silk-effect finish.

Available in six colors:

White, Ecrù, Taupe, Black, Deep Blue and New Green.

Sizes: S–XXL.

Designed for men looking for the perfect everyday essential, Venice works just as well on its own as it does under a shirt. It doesn’t follow the noise of fashion-it sets the rhythm of everyday life.

Made to fit your daily routine, your style and your mood. Essential colors, easy to wear and designed to last beyond the seasons.

#FOLLOW US

We have a brand-new collection, full of color and ready to be discovered.

Free shipping

Free shipping for orders over €80

return policy

30 Days Return Back

secure payments

All Payment are secured and trusted

HIGH QUALITY

Only high-quality materials